Fix Conversions · Website Conversions
You know your TC conversion rate.
Do you know your website's?
Most orthodontic practices focus on getting more people to their website. But if the website isn't converting visitors into enquiries, more traffic simply means more people leaving without booking. TIO fixes the conversion issues first, so more of the patients already visiting your website actually book a consultation.
Impact of doubling your conversion rate
30 extra patients/month
Same traffic. 3× more patients.
5+
full-time team members dedicated to website design and conversion
TIO web team
7.5%
average conversion rate across TIO-managed websites
vs 4% industry average
120+
orthodontic sites TIO monitors for conversion data
Live performance data
Landing pages
Sending patients to your homepage
is costing you patients.
Your homepage is built for everyone: new patients, existing patients, people researching, and people ready to book. That's exactly why it's the wrong destination for a campaign. Sending ad traffic to a page designed for every type of visitor means it's optimised for none of them.
If a patient clicks on an ad for a specific treatment or offer, they should land on a page focused entirely on that offer. TIO builds dedicated landing pages as the final step of every Meta and Google campaign, helping convert as many ad clicks as possible into booked consultations.
How we measure
We don't guess.
We use data.
Every website recommendation we make is based on real patient behaviour: what visitors are clicking on, where they're dropping off, and how your website performs compared to 120+ other orthodontic practices.
Heatmaps
Microsoft ClarityShows exactly where patients click, tap, and hover on every page. We can see which CTAs get attention and which get ignored, and where the eye goes before someone leaves.
→ Reveals whether patients are clicking the right things
Scroll depth tracking
Google Analytics 4Tells us how far down each page patients actually read. If 80% of visitors never reach your CTA because it's too far down the page, we know to move it up.
→ Tells us if patients are seeing what matters
Conversion events
Google Analytics 4We track every meaningful action: phone number clicks, form submissions, booking button clicks, and direction requests, so we know which pages and traffic sources are actually generating enquiries.
→ Connects website behaviour to real enquiries
Search performance
Google Search ConsoleShows which searches are bringing patients to your site, which pages they land on, and where you rank for the terms that matter. Conversion and SEO are connected, so we track both together.
→ Shows which content is driving real patient traffic
Scroll to explore
Built to keep getting better
We don't hand it over
and walk away.
Most agencies build a website, hand it over, and move on. TIO builds every website conversion-first from day one, then keeps working on it. Every month we're measuring, optimising, launching new landing pages, and publishing content driven by real visitor data.Most agencies build a website, hand it over, and move on. TIO builds every website conversion-first, then keeps working on it.
Conversion-first from day one
Button placement, menu structure, form design, page layout, and trust signals are all built in from the start using insights gathered from 120+ orthodontic websites — not added later as an afterthought.
Measure, optimise, publish
Every month, we review performance data, make conversion improvements, launch new campaign landing pages, and publish content based on what real patients are searching for.
Full rebuild when it's time
Web design evolves quickly. Eventually, every website needs a full rebuild to stay current, reflect how the practice has grown, and take advantage of new opportunities. We'll identify when the time is right and guide you through the process.
Common questions
Frequently asked questions.
We review your website against TIO's conversion benchmarks, including page speed, CTA placement, mobile experience, trust signals, form design, and treatment page structure. We then identify where patients are dropping off and prioritise improvements based on their likely impact.
Double your website conversions.
Double your leads.
You already track how many calls convert into consultations, and how many consultations convert into patients. Your website conversion rate is just as important — yet most orthodontic practices have no idea what theirs is. We'll help you measure it, understand it, and improve it.