Orthodontic Growth System · ANZ · UK · Ireland · North America
Orthodontic marketing
and innovation.
We lead. Others follow.
Join 100+ practices using our proven marketing and growth strategies. Refined over 15 years, backed by real data and sharpened by a peer network that shares what actually works.
01 · The problem
Orthodontic marketing is only getting harder. That's the truth.
Competition is increasing.
From every direction.
GP referrals are shrinking as dentists bring ortho in-house. Corporates are entering local markets with serious budgets. DTC aligner brands are spending millions to own the category. 60% of Australian orthodontic practices now advertise on Meta. If you're not, you should be. If you are, costs are only going up.
Online costs are rising.
Fast.
The cost per lead online has tripled in four years. Think of it like radio: a 9-week campaign that cost $9k now costs $27k, or buys you three weeks. Patients are smarter too. Photos don't stop the scroll anymore. You need carefully created content, tighter systems, and a strategy built for the market as it is now.
You studied dentistry,
not marketing.
CPC, CPL, impression share: you didn't study this and you shouldn't have to. Just as your patients can't assess your treatment plan, you can't truly assess a Meta campaign or a Google strategy. You have to trust someone. It's the same advice you give your own patients: pick the specialist with the most experience.
The patient journey has fragmented completely.
Today's patient researches across dozens of touchpoints before they ever make contact. Reddit threads. Programmatic retargeting. AI-generated recommendations. By the time they call, the decision is largely made. Each channel requires a different message. Appearing in the wrong way is often worse than not appearing at all.
02 · The gap
Same budget.
3× more patients.
The ads bring the leads. But it's the conversion work, the scripts, the systems, the follow-up, that multiplies what they're worth. Unlike ad spend, you only have to invest in it once. Fix the funnel and the returns compound forever.
Industry average vs TIO benchmark
Same 1,200 visitors
3× more new patients.
04 · Filling the funnel
We fix the funnel.
Then we fill it.
The answer isn't always to spend more. It's about investing in the right channels, in the right amounts to generate the most new patient enquiries at the lowest cost.
AdWords · Performance Max · SEO · Maps
Paid ads for immediate visibility, SEO and Maps for the long-term presence that doesn't disappear when you stop spending.
Learn more →Social Media
Facebook · Instagram · TikTok
Orthodontic-specific creative and targeting that builds awareness and generates enquiries before patients are even searching.
Learn more →AI Search
ChatGPT · Perplexity · Google AI
More patients are asking AI to find an orthodontist. TIO positions your practice to be the one recommended, giving you free visibility most practices aren't building yet.
Learn more →Patient Referrals
Referral systems · Follow-up · Incentives
The highest-ROI channel in any practice, and the most neglected. TIO builds the systems and culture that make referrals happen consistently.
Learn more →Dental Referrals
GP networks · Specialist relationships
The easy answer is 'GPs don't refer anymore.' Some TIO members still see 30–40% of their new patients from GP referrals. TIO helps you build and maintain those relationships.
Learn more →Local Community
Events · Partnerships · Brand awareness
You want to be the name that comes up at school pickup and watercooler conversations. Being known in your local community and networks matters.
Learn more →Our team
Not a one man band.
20+ experts.
You can't be a world-class TC trainer and a world-class Meta advertiser and a world-class website developer and a world-class Google Ads strategist. It's not possible. You get whoever they hire behind the scenes.
Most practices have no idea who's actually looking after their account, or what their credentials are. We think you should.
In-house · Never outsourced · Orthodontics only
04
Real practices. Real results.
Your TC's job is to convert consultations into starts. Your website's job is to convert visitors into enquiries. It's just as important. These are our real website conversion rates.
Pymble Orthodontics
Sydney, NSW
Braces n Faces
Geelong, Victoria
Edge Orthodontics
Brisbane, QLD
Port Macquarie Orthodontics
Port Macquarie, NSW
Orchard Orthodontics
London, United Kingdom
What do these numbers
look like for your practice?
Every TIO member starts with a full analysis of their current website, social media and digital ad presence. Book a call and we'll show you exactly where your practice sits compared to TIO's practices and your competitors.
Dr. Grant Duncan · Founder
Dr. Hash Popat
Dr. Darin Ballard
Dr. Spiro Pazios
Dr. David Bachmayer
Dr. Britt Shean
Dr. Rhonda Coyne
Dr. Stephen Moate
Dr. Igor Lavrin
Our Founder
Our founder built it.
The members prove it.
Dr. Grant Duncan didn't build TIO from theory. He built it by scaling his own practice first, proving every system in a real business before turning it into the initial strategic roadmap of TIO.
Fifteen years on, the same approach has been refined and replicated to help build some of the most successful orthodontic practices in ANZ, the UK, Ireland, and North America.
across 5 countries
across the world's best
After monitoring TIO's development we jumped at the opportunity to join them. The amount of detail, training, education and advice available through the community is a super way for staff both clinical and non-clinical to bounce ideas around and fine tune them for use within their own clinics.
The digital marketing team that TIO has is second to none. They're fantastic, they look at every aspect of digital marketing from social media to SEO to the new innovations and platforms and so on.
TIO has kept us ahead of the curve. We've stayed with TIO for so long because we've just found it's a community that we engage and love being a part of. Everything it offered us in terms of the support to grow from where we were to where we are now has been phenomenal.
06
Eligibility
Membership isn’t open to everyone.
That’s the point.
Spaces are limited by geography and profession. When a spot opens in your area, it won’t stay open long. We won’t work with practices that compete with our members. Because we believe that is the right thing to do. Simple as that.
Specialists only
TIO membership is exclusively for registered specialist orthodontists. Not general dentists offering orthodontics as a side service. Specialists only. If you've trained as a specialist, you qualify on this front.
Your area must be available
Every member receives geographic exclusivity. If a TIO member already covers your area, there is no spot for you, and we won't take you on. This is how we guarantee we are never working against our own clients.
We're in it for the long term
The average TIO member has been with us for 9.5 years. Spaces open rarely. We invest heavily in every member practice, and we look for practices that are serious about long-term growth, not a quick campaign.
Common questions
Frequently asked questions. We have heard it all before.
TIO is not another thing to manage. You get a dedicated consultant who builds and runs your entire growth strategy. Your digital team handles the campaigns. You review the results once a month and treat the patients. That's it.
Ready?
What could your practice look like with TIO?
Book a 30-minute strategy session. No obligation. We'll tell you exactly what we'd do for your practice. This is a genuine strategy call with our senior leadership team. Not the sales screening call you'd get from most agencies.
Book your strategy session
“There’s no shortage of places a practice could show up. The patient journey now spans dozens of channels, each with its own strategy and cost. Our job isn’t to chase all of them. It’s to identify the ones that make the most sense for your practice, your demographic and your budget.”
Nick Duncan, Founder