Increase Leads · SEO
SEO for orthodontists.
Built for how patients actually search.
You're paying more per click than you were last year. So is everyone else. SEO is how you stop renting your visibility and start owning it.
Discuss SEO with us
Why now
The SEO landscape has changed.
Most practices haven’t.
The results page is unrecognisable.
Google used to show ads at the top, then ten blue links. Now it shows ads, AI summaries, map listings, discussion forums, and organic results. There are more places to show up than ever, and the strategy for each one is different.
Patients are travelling further.
Cost of living pressures have made patients more discerning. They're researching further afield, comparing value, and making considered decisions. With virtual consultations and remote monitoring reducing in-person visits, patients are increasingly willing to travel. That's a significant opportunity for practices that rank beyond their immediate suburb.
Google rewards real expertise.
Google now prioritises content from real clinicians with genuine experience. Generic, keyword-stuffed pages that worked five years ago are being outranked by practices that demonstrate real clinical expertise. The bar has risen sharply.
The results page is unrecognisable.+
Google used to show ads at the top, then ten blue links. Now it shows ads, AI summaries, map listings, discussion forums, and organic results. There are more places to show up than ever, and the strategy for each one is different.
Patients are travelling further.+
Cost of living pressures have made patients more discerning. They're researching further afield, comparing value, and making considered decisions. With virtual consultations and remote monitoring reducing in-person visits, patients are increasingly willing to travel. That's a significant opportunity for practices that rank beyond their immediate suburb.
Google rewards real expertise.+
Google now prioritises content from real clinicians with genuine experience. Generic, keyword-stuffed pages that worked five years ago are being outranked by practices that demonstrate real clinical expertise. The bar has risen sharply.
01 · Local SEO
The map. The local pack.
The results that show up first.
When a patient searches “orthodontist near me”, Google shows four practices on a map. That’s the local pack, and it gets the majority of clicks before anything else on the page, including paid ads.
If you’re not in the top four, most patients never see you. It doesn’t matter how good your website is or how much you spend on ads. Local pack visibility is the foundation everything else builds on.
What drives your ranking
Google Business Profile+
Completeness, accuracy, categories, photos, posts, and Q&A. Google rewards active, well-maintained profiles. Most practices set it up once and never touch it again.
Reviews+
Volume, recency, and the quality of your responses. A practice with 200 recent reviews will consistently outrank a practice with 40 old ones, regardless of how good the website is.
Citations+
Your practice name, address, and phone number listed consistently across directories, health platforms, and local websites. Inconsistency is one of the most common and damaging local SEO mistakes.
Proximity+
How close your practice is to the searcher. You can't change this, but you can dominate the other factors so that proximity matters less.
Map pack engagement+
Clicks, calls, and direction requests from your Google Business Profile listing all feed back into your ranking. Practices that generate more engagement rank higher.
02 · Organic SEO
Your website in the results
below the map.
Organic SEO is your website ranking for treatment searches, questions, and comparisons. A well-optimised page on Invisalign or early intervention can generate enquiries for years, and increasingly it determines whether AI cites your practice when patients ask ChatGPT or Google AI.
The platform
tioSEO.
Local and organic. One platform.
We manage your entire SEO strategy. Local and organic, keyword tracking, content, citations, competitor analysis. All done for you, nothing for you to learn or log into.
Keyword Tracking
Google Business Profile
Dashboard
Swipe to explore
Keyword Tracking
Up to 300 keywords · Real-time rankings · Benchmarking
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Keyword Tracking
Up to 300 keywords · Real-time rankings · Benchmarking
Track up to 300 keyword terms based on your location, search trends, and practice objectives. See exactly where you rank, how you're moving, and how you compare, in real time.
Monthly Optimisation Tasks
Managed · Customised · Tangible improvements
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Monthly Optimisation Tasks
Managed · Customised · Tangible improvements
Every month, we identify specific, tailored tasks to improve your onsite rankings - all customised to your practice, not pulled from a generic checklist. Then, we take care of implementing these on your behalf, with each action focused on delivering a measurable result.
Competitor Analysis
Unlimited competitors · Live tracking · Strategic insights
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Competitor Analysis
Unlimited competitors · Live tracking · Strategic insights
See exactly how your search performance compares to unlimited competitors in real time. Understand what they're ranking for, where they're gaining ground, and where the opportunities are.
Google Business Profile Management
Map pack tracking · Review management · Local optimisation
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Google Business Profile Management
Map pack tracking · Review management · Local optimisation
We actively manage and optimise your Google Business Profile on your behalf to strengthen your local rankings. This includes regular posting, ongoing listing optimisation, and a map ranking tracker for up to 20 keywords. We also handle review responses for you, helping maintain engagement, build trust, and support consistent local performance improvements.
Citations Builder & Tracker
Built on your behalf · Consistent NAP · Reviewed monthly
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Citations Builder & Tracker
Built on your behalf · Consistent NAP · Reviewed monthly
We build and manage citations across the web on your behalf, ensuring your practice name, address, and phone number remain consistent everywhere Google looks. Continuously reviewed and updated each month to maintain accuracy and support stronger local rankings.
Content Analysis & Creation
Unlimited topic searches · Unlimited content credits · 700 words each
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Content Analysis & Creation
Unlimited topic searches · Unlimited content credits · 700 words each
Each month, we build and optimise one blog post for you and publish it directly to your website, helping to strengthen your SEO and keep your content fresh. Alongside this, you'll have access to unlimited topic searches to identify trending, relevant keywords in your area, and unlimited content credits in the Content Wizard to generate up to 700 words of unique, optimised content for blog posts and service pages - written for both patients and AI.
Common questions
Frequently asked questions.
Three different things. Local SEO is about how your practice shows up across Google's local results - including Google Maps and the listings that appear alongside search results when someone searches 'orthodontist near me'. It's driven by your Google Business Profile, reviews, local content, and citations - not just your website. Organic SEO is your website ranking in the traditional blue link results, for searches like 'Invisalign cost' or 'braces for adults'. Google Ads places you at the very top of the page as a paid result - you pay per click and visibility stops the moment you stop spending. Local SEO and organic SEO build momentum over time, helping you generate consistent visibility and enquiries without relying on ongoing ad spend.
Get started
Is your practice visible
where patients are searching?
30-minute call. We’ll audit your current local and organic search presence, show you exactly where the gaps are, and check whether your area is available.
Book a discovery call