Increase Leads · AI Search
AI is answering your patients’ questions.
Is your practice the answer?
Patients are asking AI for orthodontist recommendations and getting direct answers. The practices being cited are winning patients before anyone else gets a chance. Most orthodontic practices are invisible to AI right now. That’s an opportunity.
Talk to us about AI search
ClaudeGrowth in AI-referred traffic
Year-over-year
Higher conversion rate from AI traffic vs Google
vs organic search
Predicted drop in Google search traffic by 2028
Gartner
Of businesses investing in AI search visibility
Early mover opportunity
Search used to mean Google.
It doesn’t anymore.
Patients don’t type keywords anymore. They ask questions the way they’d ask a friend: “What’s the best orthodontist for Invisalign near Bondi?” “Who does braces for adults in Melbourne that isn’t too expensive?” AI gives them a direct answer with sources. The practices cited get the click. Everyone else doesn’t exist.
Even on Google, AI Overviews now summarise an answer above organic results before a patient ever sees a list of websites.
You can’t pay for this.
While AI platforms are beginning to introduce advertising, health and medical providers, including orthodontists, are excluded due to advertising restrictions. You can’t buy your way into AI search results. Organic visibility is the only path in.
Where patients are now asking questions
Google AI Overviews
Appears above organic results. Summarises an answer before the patient sees any links. If you're not in the summary, you're below the fold.
ChatGPT
The world's most used AI. Patients ask treatment questions, compare options, and increasingly ask for practice recommendations by location.
Perplexity
The fastest-growing AI search engine. Heavy on citations, the sources it pulls from are displayed prominently. Being cited here drives real traffic.
Claude
Anthropic's AI assistant, increasingly used by professionals researching providers and services. Practices with strong, authoritative content are more likely to be cited.
The new reality
Your website now has two audiences.
Both need to be convinced.
Audience 01
Real patients. Read.
Patients visiting your website are assessing whether you’re the right practice for them. They respond to social proof, authentic imagery, clear treatment explanations, and a sense of the people behind the practice. They make emotional decisions and justify them with logic.
Audience 02
AI models. Cite.
AI models crawl your website looking for clear, structured, authoritative information they can use to answer patient questions. They favour practices that demonstrate genuine expertise, answer specific questions directly, and are consistent and credible across the web.
How TIO helps
Built to be found.
By everyone who’s looking.
Content that answers what patients are asking
We identify the exact questions patients ask AI, about treatments, costs, timelines, and what to look for in a practice, then create content that answers them clearly. Written naturally for patients, structured correctly for AI. One piece of content that works for both audiences.
Authority signals across the web
AI models assess credibility across multiple sources, not just your website. Consistent information across your Google Business Profile, directories, and third-party platforms builds the authority that gets you cited.
A website AI can understand
Most orthodontic websites weren't built with AI in mind. We make sure yours is set up so AI models can clearly understand what your practice does, where you are, and why you're the right answer, things that are invisible to patients but matter enormously to AI.
Common questions
Frequently asked questions.
Yes, and it's growing faster than most people realise. AI-assisted search has grown significantly in the past 12 months. Patients researching orthodontic treatment are asking AI tools about costs, treatment comparisons, what to look for in a practice, and increasingly, recommendations by location. The behaviour is already there.
Get started
Is your practice showing up
where patients are asking?
30-minute call. We’ll check whether your practice is being cited in AI search results, identify the gaps, and show you what it would take to change that.
Book a free strategy call