Increase Leads · Social Media Ads
Social ads for orthodontists.
Built to start conversations.
Your patients are on Facebook, Instagram and TikTok before they’re ever on Google. Social advertising puts your practice in front of them at the awareness stage, before they start comparing prices, before they’ve chosen a competitor, before they’ve even decided they’re ready.
Discuss social media ads with us
Google captures demand.
Social creates it.
With search ads, someone is actively looking for an orthodontist and your ad meets them there. Social is different. You are pushing your way into someone’s feed uninvited. That changes everything about how the ads need to work. The creative has to stop the scroll, the targeting has to find the right people before they’re even searching, and the funnel has to build enough familiarity that when they are ready, you’re the practice they think of first.
Where social ads go wrong
Poor audience strategy
No funnel strategy
Creative fatigue
Weak offer or hook
Poor lead capture experience
No follow-up system
Platforms
Three platforms.
One integrated strategy.
post reach
ad reach
A typical organic post reaches a few hundred people. A paid ad campaign can reach over 100,000 in your target area. Most practices don’t realise how different the numbers are.
Lead Gen · Traffic · Conversion · Retargeting
Still the most powerful platform for orthodontic patient acquisition. Facebook's targeting depth: age, location, life events, interests, lookalike audiences, lets us find patients at exactly the right stage of life.
Feed · Stories · Reels · Explore
Visual, aspirational, and highly effective for orthodontics. Instagram reaches patients in a format they actually engage with, before they've started comparing competitors or chosen a provider.
In-Feed · Spark Ads · TopView
The fastest-growing platform for the under-30 demographic, a core orthodontic audience. TikTok rewards authentic content over polished production. TIO builds campaigns that match the platform's native feel.
What’s included
There’s a lot more to it
than you see.
Most practice owners see a social ad and think it looks simple. Behind every campaign are layers of decision points — each one a lever that, in the right hands, drives more patients without spending a dollar more.
Audience Strategy
Targeting built around location, age, life stage, and your existing patient data. Different messaging for people seeing you for the first time, people already engaging, and people ready to book.
Funnel Architecture
Awareness campaigns build reach across your local area. As people engage, they move into warmer audiences and see more targeted ads. The right message at the right time.
Creative Briefing & Direction
We brief and direct your ad creative: what to say, what to show, and what action to drive. No production team needed — just a clear brief and strategy.
In-App Lead Forms & PRM
Patients can enquire without leaving the platform. Leads go straight into your PRM, so your team can follow up quickly while they're still interested.
Retargeting
Website visitors and social engagers are your warmest audience. Retargeting keeps your practice front of mind until they're ready to book, at a fraction of the cost of reaching new people.
Reporting & Optimisation
Clear reporting on what matters: enquiries, consultations, and case starts. We test, learn, and refine — not just report on impressions and reach.
The process
How we run social media ads
for orthodontic practices.
Audit your current presence
We review your existing activity, what is running, what has been tried, and what the data actually shows. Drawing on over 15 years of experience across hundreds of accounts and a large volume of ongoing tests, we identify patterns that consistently influence performance. Most practices are surprised by how much budget has been spent without a clear strategy for turning attention into enquiries.
Audience & creative strategy
We define your audience strategy and creative brief, who we want to reach, what we want to say, and what action we want them to take. Messaging is tailored to different stages of awareness, from first impression through to enquiry.
Lead form & PRM setup
Patients can enquire directly from the ad without ever leaving Facebook or Instagram. Leads go straight into your PRM, so your team can follow up quickly while they're still interested.
Launch, test and optimise
Campaigns go live with full tracking in place, linked to your PRM. We test, learn, and optimise, and you get clear reporting on what matters: enquiries, consultations booked, and case starts, not impressions and reach.
Common questions
Frequently asked questions.
This is the most common thing we hear. In almost every case, the issue isn't the platform, it's the setup. Wrong audiences, no proper funnel, and no real testing strategy. Facebook Ads work exceptionally well for orthodontics when they're run correctly. We'd rather show you what went wrong than convince you to try again blind.
Get started
What could social advertising do
for your practice?
30-minute call. We’ll review your current social presence, tell you honestly what we’d change, and check whether your area is available.
Let’s chat social ads