Increase Leads · Google Ads
Google Ads for orthodontists.
Built to fill chairs.
Most orthodontic practices are spending on Google Ads and leaving money on the table. Not because the channel doesn't work. Because the people running it don't understand orthodontics. TIO's in-house team has managed Google campaigns for orthodontists exclusively for 15 years.
Book a call to discuss Google Ads
This is genuinely complicated.
And that’s not your problem.
Behind every Google Ads campaign are dozens of decisions that determine whether your budget reaches the right people. Most practices never see those decisions. They see a monthly report that says things are going well, but going well and filling chairs are not the same thing. CPC, CPL, impression share. You didn’t study this and you shouldn’t have to. Just as your patients can’t truly assess a treatment plan, you can’t truly assess a Google Ads strategy. Take the same advice you give them: find the specialist with the most experience in what you need. No one has more experience running Google Ads for orthodontists than TIO.
Common questions
Can you get me to number 1 on Google?
Number 1 for what? And where? On a Google results page alone there are paid ads at the top, a map pack, organic listings, local service ads, and more. Every one of those is a different ranking, a different strategy, and a different investment. Then factor in that two people searching the same term in the same suburb at the same time can see completely different results based on their device, location, and search history. Any agency that promises you number 1 is either misleading you or doesn't understand how Google works. What we focus on is getting your practice in front of the right people at the right moment. That's what fills chairs.
I've tried Google Ads before and they didn't work.
Usually it comes down to one of three things: the wrong keywords, poor campaign structure, or traffic landing on a page that doesn't convert. Most campaigns are set up once and left running. We actively manage your account, refining your keyword strategy, improving ad relevance, and cutting spend on searches that generate clicks but not patients.
How much do I need to spend?
Across our member portfolio, budgets typically range from $600 to $15,000 per month depending on market size and competition. There's no single right answer. Our job is to make sure whatever you're spending is the right amount for your market, in the context of everything else you're investing in.
I run ads but I can never see them when I search.
Very common and not a problem. Google shows ads based on a wide range of real-time signals to optimise bids for every individual auction. If your campaign targets patients in a specific suburb, you won't see your own ad unless you match that profile. Searching for your own ad also wastes budget. We can show you exactly when and where your ads are serving.
Should we be running YouTube ads?
It depends on where you are in your growth. Google Ads isn't just search. It spans Search, Display, YouTube and Retargeting, each serving a different role. Search captures patients actively looking for an orthodontist. YouTube builds awareness earlier in the journey. Display and retargeting keep you front of mind while they research. The right mix depends on your market, your budget, and what you're already doing elsewhere. We allocate across channels strategically, not by default.
Can I help write the ads?
Ad copy is best left to us. We know what messaging converts for orthodontic patients and we test regularly across our member portfolio, so we're not guessing. Where you can genuinely help is with context about your practice: the suburb you want to grow in, the treatments you want to prioritise, the type of patient that fits your practice best, and data like postcodes of your current patient base. That context shapes how we target and what we say far more than writing the ads yourself would.
What’s included
Fully Integrated Google Ads Strategy.
One specialist team.
We don’t hand your campaigns to a generalist and check in monthly. Every account is managed in-house by specialists who work exclusively in orthodontics.
Google Search Ads
Patients searching for orthodontists · Near you
Capture patients the moment they search for an orthodontist. We build and manage campaigns targeting the highest-intent keywords in your market, reaching people actively looking for treatment, not just browsing.
Display Advertising
Stay visible while patients research
Stay visible across the web while patients research their options. Display ads keep your practice front of mind during the consideration phase, before they've decided who to book with.
Retargeting
Remarketing · Audience Lists · Dynamic Ads
Most visitors don't enquire on their first visit. Retargeting brings them back. We set up audience-based campaigns that follow past website visitors and re-engage them with targeted ads, turning browsers into bookings.
YouTube Ads
Pre-roll · Discovery · Bumper Ads
Video is the fastest way to build trust before a patient walks through the door. Reach your audience where they watch to drive brand awareness and connect with patients visually.
Why TIO
Google Partner.
Orthodontics only.
Google Partner status
We have developed a deeper strategic partnership with Google by becoming a Google Partner, gaining access to enhanced product knowledge, industry trends, product resources and dedicated technical support.
In-house. Never outsourced.
Most small agencies and sole operators outsource their Google Ads because they don’t have the skills in-house. But here’s the problem: if you don’t have the expertise yourself, how do you know who the best person to outsource to actually is? You wouldn’t let your receptionist hire your next hygienist. The same logic applies here.
Benchmarked across 500+ practices
When you run Google Ads with TIO, your campaigns are informed by data from 500+ orthodontic practices globally. We know which keywords actually convert — not just drive clicks — what a competitive CPC looks like in your market, what conversion rates are achievable, and where budget allocation gets the best return. No other agency has this.
The process
How we take over
your Google Ads.
Audit your current account
We start by pulling apart what you already have. Most practices running Google Ads have significant wasted spend: wrong match types, poor landing pages, no conversion tracking. We identify the gaps before we spend a cent.
Keyword research & strategy
We analyse what patients in your market are actually searching, review what your competitors are doing, and which keywords drive case starts versus which ones drain budget on low-intent clicks. Most agencies bid on 'braces' and 'orthodontist' and call it done. We go much deeper.
Build your campaign structure
Based on your market, your goals, and what we know works across 500+ practices, we build a campaign structure specific to your practice. Search, Display, Retargeting and YouTube, in the right combination for your budget.
Launch and optimise
Campaigns go live with full conversion tracking in place. We monitor, adjust, and optimise regularly, not quarterly. You receive clear reporting that tells you what matters: leads, consults, and case starts.
Common questions
Frequently asked questions.
Most practices running Google Ads are either wasting budget on broad match keywords, sending traffic to a homepage that doesn't convert, or have no proper conversion tracking in place. We'll audit your account for free and show you exactly what's happening before you make any decision.
Get started
What could Google Ads do
for your practice?
30-minute call. We’ll audit your current Google presence, tell you honestly what we’d change, and check whether your area is available.
Book a discovery call